Kunihiko Iwasaki, Ph. D.
Professor of Marketing School of Management and Information, University of Shizuoka Graduaate School of Management and Information of Innovation Director, Center for Regional Management Studies Advisor to the President of Univesity of Shizuoka
OFFICE
University of Shizuoka, School of Management and Information 52-1 Yada, Shizuoka-shi Shizuoka, 422-8526, JAPAN Tel/Fax: +81-54-264-5425
EDUCATION
2008 Ph.D. Agricultural Economics,Tokyo University of Agriculture 1994 M.A. Economics, Yokohama City University 1987 B.A. Economics, Sophia University
ACADEMIC EMPLOYMENT AND WORK EXPERIENCES
2011 - Present Director, Center for Regional Management Studies 2011 - Present Advisor to the President of Univerity of Shizuoka 2008 - Present Professor, School of Management and Information 2008 - Present Professor, Graduate School of Management and Information of Innovation 2005(Feb.-Mar.) Visiting Research Fellow, Curtin Business School, Curtin University of Technology 2001 - 2008 Associate Professor, School of Management and Information University of Shizuoka, Shizuoka Japan. 2000 - 2001 Associate Professor Faculty of Economics, Nagasaki University, Nagasaki Japan. 1999 - 2000 Assistant Professor Faculty of Economics, Nagasaki University, Nagasaki Japan. 1993 - 1999 The Tokyo Metropolitan Government Management Consultant Office 1987 - 1992 People's Finance Corporation
HONORS AND AWARDS
2011 O-CHA Pioneer Academic Research Award , The World Green Tea Association 2005 Encouragement Award for Small business Studies, Shoko Research Institute 1996 Association Prize for Promising Young Scholar , The Japan Section of the Regional ScienceAssociation International
CERTIFICATIONS
1994- Present Small and Medium Enterprise Management Consultant (The only government qualified management consultant in Japan)
RESEARCH INTERESTS
Regional Marketing Agricultural and Food Marketing Green tea Marketing Small Business Marketing
PUBLICATIONS
Book Kunihiko Iwasaki, Textbook of Branding for Small Business, Tokyo, Nikkei Publishing Inc.,2013. (in Japanese) Kunihiko Iwasaki, The Laws of Small Business Marketing , Tokyo, Nikkei Publishing Inc.,2012. (in Japanese) Kunihiko Iwasaki, Green Tea Marketing, Tokyo, Rural Culture Association.,2008. (in Japanese) Kunihiko Iwasaki, Small Business Marketing, Tokyo, Chuokeizai-sha.Inc.,2004. (in Japanese) Kunihiko Iwasaki, City and Regional Marketing, Tokyo, Chuokeizai-sha.Inc.,1999. (in Japanese) Book Chapter Kunihiko Iwasaki, "Business Development in the Retail Sector" in Business Innovation for Small and Medium Enterprises, ed. by M.Ogawa, Tokyo, Chuokeizai-sha.Inc.,2003. (in Japanese) Articles Kunihiko Iwasaki, "The Trend of Consumers' Local Shopping ", City Planning Review, Vol.54,No.5,October, 2005. (in Japanese with English abstract) Kunihiko Iwasaki, "Developing an Effective Retail Format for Small Tea Retailers ", Proceedings of 2004 International Conference on Tea Culture and Science,November 2004. (in English) Kunihiko Iwasaki, "The Effect of Customer Retention Activities on Store Loyalty: Contingency Approach between Store Size and Retention Activities ", Review of Administration and Informatics, Vol.16,No.1,October, 2003. (in Japanese with English abstract) Kunihiko Iwasaki, Word of Mouth Marketing for the Small Retailers, Japan Finance Corporation for Small Business Monthly Report, Vol.50,No.4, April 2003. (in Japanese) Kunihiko Iwasaki, "Marketing Program for a Market Segmented by Preference to Small-sized Retailers ", Small Business Studies, Vol.21,May 2002. (in Japanese) Kunihiko Iwasaki and M. Okuyama, The Management Strategy for New Ventures of the Media-Content Business, Japan Ventures Review, No.2 August 2001. (in Japanese with English abstract) Kunihiko Iwasaki, Marketing Program for Small Retailers: Changing a Small Scale into the Strength, Japan Finance Corporation for Small Business Monthly Report, Vol.48,No.2, February 2001. (in Japanese) Kunihiko Iwasaki, "A Investigation of Effective Approach to Consumer for Media-Content Business ", Small Business Studies, Vol.19,April 2000. (in Japanese) Kunihiko Iwasaki and T. Kamijo, "Estimating Consumers Overlap of Two or More Department Stores ", Journal of Business and Economics, Vol.80,No2,September,2000. (in Japanese with English abstract) Kunihiko Iwasaki, "Quantitative Measurement and Determinant Attributes of Attractiveness of Central Shopping District ", Studies in Regional Science, Vol.29,No.1,December, 1999. (in Japanese with English abstract) Kunihiko Iwasaki, "An Empirical Study of Relevancy between Business Strategy and Business Outcomes in Retailers ", Management and Regional Promotion Review, No.463-1, October 1997. (in Japanese with English abstract) Kunihiko Iwasaki, "Spatial Agglomeration Effect of Shopping Destinations and Consumer Behavior: The Problems with the Application of Luce Model to Consumer Spatial Behavior ", Studies in Regional Science, Vol.26,No.1,December, 1996. (in Japanese with English abstract) Kunihiko Iwasaki, "Quantitative Analysis of the Effect on Opening of the Tama Intercity Monorail ", Management and Regional Promotion Review, No.461-2, March 1996. (in Japanese with English abstract) Kunihiko Iwasaki, "How the Opening of an Expressway Can Affect Competition among Retailers in Neighboring Municipalities ", Studies in Regional Science, Vol.25,No.1,December, 1995. (in Japanese with English abstract)
CONFERENCE PRESENTATIONS
Conference of the Japan Section of the Regional Science Association International, Tottori,Japan,2005. International Conference on Tea Culture and Science, Shizuoka, Japan, 2004. Conference of the Japan Section of the Regional Science Association International, Tokyo,Japan,2004. Conference of the Japan Association for Small Business Studies, Tokyo, Japan, 2003. Conference of the Japan Association for Small Business Studies, Aichi, Japan, 2001. National Research Symposium of the Japan Academic Society for Ventures and Entrepreneurs, Tokyo, Japan,1999. Conference of the Japan Association for Small Business Studies, Tokyo, Japan,1999. Conference of the Japan Section of the Regional Science Association International, Nagoya,Japan,1998. Conference of the Japan Society of Marketing and Distribution, Tokyo, Japan,1996. Conference of the Japan Section of the Regional Science Association International, Tokyo,Japan,1995. Conference of the Japan Section of the Regional Science Association International, Niigata,Japan,1994.
TEACHING
Undergraduate: Marketing Commercial Science Postgraduate: Advanced Study in Marketing Advanced Study in Agribusiness
PROFFESIONAL MEMBERSHIPS
Regional Science Association International The Japan Section of the Regional Science Association International The Japan Society of Marketing and Distribution The Japan Association for Small Business Studies The Japan Academic Society for Ventures and Entrepreneurs
CONSULTING EXPERIENCES
Agribusiness Sector Retailing Sector Service Sector Shopping District Promotion Associations
LECTURE EXPERIENCES FOR SOCIAL EDUCATION
Shizuoka Prefecture Government Shizuoka City The Institute for Small Business Management and Technology National Life Finance Corporation Tokyo Metropolitan Small Business Promotion Agency The Shizuoka Chamber of Commerce and Industry The Chamber of Commerce and Industry at Fujieda City The Chamber of Commerce and Industry at Ito City The Chamber of Commerce and Industry at Iwata City The Chamber of Commerce and Industry at Shimizu City